Buy the hype

I believe in magic. Completely and absolutely. I believe in creams that will even out my skin, scrubs that will smooth my orange peel face and serums that will plump the fine lines I have from smiling so damn much. So when I read about a perfume that would make me desirable to every living thing within sniffing range whilst being undetectable, I wanted it desperately, then promptly forgot about it because I have the attention span of a gnat. Years later, a Cult Beauty email arrived at the same time my husband was asking me what I wanted for Christmas. My desire was re-awakened and fulfilled.

Tim Robbins’ Jitterbug Perfume provides the sum total of what I know about perfumery. I have read Perfume too, but didn’t like it, so have blanked whatever it had to say on the subject from my mind. I don’t wear perfume often either – I like it, kind of, but it makes me sneeze and I always feel like I have too much on. I want to like it. I love nice smelling things. My bath and shower collection is immense and I could keep warm for years with the scented candles I own.  But perfume eludes me; it seems complicated and easy to get wrong.

The bumpf for  Molecule 01 by Escentric Molecules on Cult Beauty is

Product description
Escentric Molecules’ Molecule 01 is created solely from the aroma-chemical Iso E Super, traditionally a perfume basenote that adds allure to a scent, which works as more of an effect than a fragrance. The scent has a subtle, velvety, woody note which will meld with your natural pheromones, vanish, then re-surface after some time, making it totally individual and personalised to the wearer. You will rarely smell this fragrance on yourself, Molecule 01 is more about the effect it has on others.

Why it’s cult
Molecule 01 fragrance from Escentric Molecules smells so good, every man, woman & child in a 5-mile radius will wanna know your secret. Remember the old Impulse ads? This is even better. Developed by rising star of the perfume world Geza Shoen, Molecule 01 smells different on everyone, but amazing on everyone, an expert favourite that gives the unique quality of a bespoke fragrance without having to remortgage.

Doesn’t that sound fabulous?  Doesn’t that sound absolutely perfect?  Magic even?

I will readily admit that I’ve been sucked in by pr and advertising.  I always am; I’m Barnum’s ideal woman. The perfume probably does nothing except smell nice every now and then. And who wants a perfume that doesn’t smell?

I do. I love it. It does vanish and re-surface after some time.  I adore the initial smell, the inconstantness of it and the fact that I forget I have it on until I get a random waft.  It’s not overpowering, I don’t sneeze and I don’t feel like I’m choking passersby.  Reader, I’ve drunk the Kool-aid.

I put to you that it doesn’t matter that the hype is most likely pure bullshit (let’s leave a little room for magic here, please) and that I’m simply paying more for what is merely one component of a normal perfume.  I enjoy wearing it.  I like the ritual of putting on perfume and feel a bit more finished.  I feel slyly sexy when I get a whiff of it, even sitting on a bus having a bad hair day.  It gives me an instant kick of confidence.  I ask you, what else, exactly, is a perfume supposed to do?


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.